An app that could no longer be updated, reborn as the digital companion for drivers and technicians — and the first step in LogicTrade's broader app redesign.
An app that outlived its own hardware
LogicTrade already had two standalone apps for the field team: DeliveryAssist and StoreAssist. DeliveryAssist was so outdated that the hardware it ran on — tablets, phones, PDAs — could no longer be updated. No room for a slow, careful redesign: something new had to arrive fast.
Rebranding to FieldAssist
Rebuild and rebrand DeliveryAssist as FieldAssist: one app for the entire field team, from deliveries to service and measuring visits. No longer a delivery app, but the digital companion for everyone who leaves the building.
A redesign turned out not to be enough
Conversations revealed that the existing app's low adoption wasn't just a design problem — the structure itself had to change too. Halfway through the redesign phase, I started over, with an approach that began much more explicitly from the user.
The whiteboard as an accelerator
With a deadline in sight, brainstorm and whiteboard sessions helped me get to the core fast. Not as upfront decoration, but as the place where the question was asked that steered everything after: "What do I need to do today?" That led to the conclusion you see below — whether you have a schedule or not, you need a good home screen.
A fragment from the session where the core question surfaced — with colleagues' feedback alongside it
From there I worked it out in low-fidelity screens, so the structure could be discussed before it was made to look good. You can see the three-step layout take shape — and in the last sketch, room is already made for what would be added later.
The split: your appointments versus the branch's
What's behind the branch
Filters as an entry point — already making room for service, deliveries, and returns
Click an image to view it at full size.
Two ways to see your work
"A driver doesn't need to see everything — he needs to see his day."
By default, a driver or technician only sees their own scheduled items — no noise, no overview that isn't theirs.
Still exists alongside it, for the moment someone needs to search more broadly — for example when a customer asks something.
A different user group, the same engine
FieldAssist has to work seamlessly with LogicTrade itself, especially the Planning module — but its user group is completely different from the office staff the rest of the system is built for. That called for design choices suited to people on the road, not behind a desk.
The obstacles along the way
The app had to be replaced ASAP, so customers could keep using it — no room for a slow, careful process.
FieldAssist had to work seamlessly with the desktop software, not be designed as an isolated standalone product.
From permanent field staff to hired contractors, to office staff who process orders and communicate with the field — and the field team who, in turn, reports back through comments, signatures, photos, and payment.
The same step, redesigned
Two moments that exist in both apps: checking off an order's line items, and capturing proof at the customer. The steps haven't disappeared — they're just no longer a form to click through.
Click a screen to open it at full size.
From kickoff to launch
The first step in the app redesign
From kickoff in January to a pilot in March, followed by two months of focused iteration based on user feedback, until the final version went live in May.
TWO
HARDWARE REPLACED
MAY '25
What I take from this
The pressure was real: the app had to be replaced ASAP. Still, based on what came out of conversations, I chose to push for more than a quick visual redesign — and to start over halfway through toward a structural solution. That felt risky with a deadline in sight, but a quick fix that didn't solve the real problem (low adoption) would have cost more in the long run.
The customers under the most time pressure could get going early thanks to the pilot — exactly the people who couldn't wait. Those same customers immediately became heavy users, which also gave the pilot the most valuable feedback. Urgency and quality of feedback turned out not to be a trade-off here, but the same group of people.